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Meta Certified Digital Marketing Associate (100-101)


Exam Code: 100-101

Meta Certified Digital Marketing Associate (100-101)

Hand picks the right course and complete your certification, get a completion certificate & achieve faster career growth. EXAMROADMAP provides 100% valid Meta Certified Digital Marketing Associate (100-101) exam questions and answers which can help you to pass your certification exam in First Attempt without any worries. These questions and answers same as actual Meta Certified Digital Marketing Associate (100-101) Certification. Exam are prepared by our team of experienced Facebook Blueprint certified consultants and domain experts. We have carefully maintained exam structure, syllabus, topic weights, cut score and time duration same as actual Facebook Blueprint Certification Exam. Our online Facebook Blueprint Certification practice exams contain practical case study-based questions and answers. We have prepared question bank for this practice exam with the help of experts' domain knowledge and collective feedback received from recently certified candidates and updated on regular intervals.

Topic Areas:

Understanding the value of Meta (8%)
This section will test your ability to:

  • Identify the many different Meta technologies.
  • Communicate the value of Meta technologies for businesses.

Establishing a platform presence (13%)
This section will test your ability to:

·        Identify the steps and follow the process to establish a business presence on Meta

·        Explain the process for setting up a business ad account.

·        Identify best creative practices for mobile.

Advertising fundamentals (25%)
This section will test your ability to:

·        Understand and identify the difference between an ad and a Facebook Page post.

·        Identify the structural components of a Meta campaign.

·        Explain the importance of aligning business goals with Meta campaign objectives.

·        Communicate the purpose and value of the Meta Pixel.

·        Explain the payment structure for Facebook ads and where ads appear.

·        Identify how Meta protects the privacy of people’s data.

·        Understand common ad policies.

Creating and managing ads (46%)
This section will test your ability to:

·        Explain the differences between tools for creating and managing ads.

·        Identify the available settings at the campaign, ad set and ad level.

·        Identify the appropriate Meta campaign objectives to achieve business goals.

·        Identify capabilities related to targeting ads to audiences.

·        Determine appropriate ad format(s) given a specific scenario.

·        Identify options for budgeting and scheduling.

·        Determine the relationship between a campaign’s budget and projected results.

Reporting (8%)
This section will test your ability to:

·        Identify campaign results using ad reporting tools.

Pass rate for this exam is 70%, that means you should answer 42 questions correctly out of 60. Please note we provide you total 83 Questions & Answers for your perusal”.

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Meta Certified Digital Marketing Associate (100-101) - Full

  • Question: 83
  • Time limit: 180 minutes

Meta Certified Digital Marketing Associate (100-101) - Mini

  • Question: 41
  • Time limit: 90 minutes